For after-school programs, keeping current families engaged while attracting new ones is a balancing act. One proven strategy is hosting monthly workshops that provide value to children and parents alike. These workshops go beyond regular classes, creating excitement, fostering a sense of community, and boosting your program’s reputation.

Here’s how monthly workshops can work wonders for retention and enrollment:

1. Build a Stronger Connection with Families

Workshops give parents and kids more reasons to visit your program outside of regular class schedules. This extra face time fosters stronger relationships and keeps your program top of mind.

Example Workshops:

a) STEM Saturdays: Hands-on experiments and coding challenges.

b) Art Adventures: Guided painting or crafts.

c) Parent-Child Sessions: Activities like family game nights or fitness challenges.

When families feel connected to your program, they’re more likely to stay enrolled and recommend you to others.

2. Showcase Your Expertise

Workshops are an opportunity to demonstrate your program’s value and your team’s expertise. By hosting events tailored to parents’ and kids’ needs, you position your program as a thought leader in your niche.

Examples:

a) A literacy workshop for parents looking to support their children’s reading skills.

b) A public speaking session to help kids gain confidence.

c) A back-to-school readiness workshop with tips for academic success.

Parents appreciate programs that go the extra mile, making them more likely to enroll their children long-term.

3. Create a Buzz Around Your Program

Workshops generate excitement and give families something to look forward to each month. They’re also an excellent marketing tool to attract new leads. Promote these events through email campaigns, social media posts, and local community boards to draw attention to your program.

Pro Tip:

Make the workshops free or low-cost to reduce barriers for new families and encourage trial enrollment.

4. Provide Value Beyond the Core Offering

Adding workshops shows families that your program isn’t just about classes; it’s about enrichment and holistic development. Parents love programs that care about more than just academics or skills.

Value-Based Incentives:

a) Parent-focused workshops, like time management or positive parenting tips.

b) Career days for older kids, featuring guest speakers from different professions.

c) Holiday-themed workshops like “DIY Christmas Ornaments” or “Spring Gardening Fun.”

These extras make families feel they’re getting more value for their money, increasing satisfaction and retention.

5. Leverage Workshops as a Lead Magnet

Monthly workshops are an effective way to attract new families. A parent might hesitate to commit to a full program but will happily attend a one-day event to explore your offerings. Once they see the value, they’re more likely to enroll.

Tips for Success:

a) Collect contact information during sign-ups to nurture these leads.

b) Follow up with attendees to offer a special enrollment discount.

c) Highlight the benefits of joining your program full-time.

6. Retain Families During the Off-Season

Programs often struggle with retention during off-peak times. Workshops help fill this gap by giving families a reason to stay engaged year-round.

Off-Season Ideas:

a) “Summer Science Series” to keep kids learning during the break.

b) Winter-themed events like sled-building or hot cocoa storytelling sessions.

c) Back-to-school workshops in August to set kids up for success.

These events keep families engaged, even when they’re not actively enrolled in regular classes.

7. Build a Sense of Community

Workshops foster connections between families, creating a loyal community around your program. When kids make friends and parents find a supportive network, it’s harder for them to leave.

Ideas to Build Community:

a) Host parent mixers during kids’ workshops.

b) Create group challenges, like a family trivia night.

c) Celebrate milestones, such as your program’s anniversary, with a special workshop.

The Key to Growth

Monthly workshops are more than just an add-on to your program; they’re a growth strategy. They keep current families engaged, attract new ones, and showcase your program’s value.

By committing to consistent, meaningful workshops, you can transform your after-school program into a thriving community that families love and recommend. So start planning your next workshop and watch your retention and enrollment soar!